The story behind homestead
Our original studio opened in 2015 trying to be everything all at once. The long term vision for our business crystalized during the early stages of the COVID-19 pandemic when we had to shut down for more than 3 months. Our clients were able to continue working with our trainers in a virtual setting and, once the gym reopened, the early model of our contactless sign up system was developed.
We distilled what we learned during that time into a model that is all about client convenience, ease of use, and making lifelong relationships with our members and clients.